we create everyday essentials
Our fits are designed to make sure women feel comfortable and confident whatever their lifestyle - we don't cut back on fabric to save a few pence and increase our margin, but instead will make sure we allow for great coverage in a flattering and forgiving way.
Update your wardrobe
With timeless styles
For every woman, every day
I created this range of t-shirts because I needed them. Before Ivy there was a big t-shirt shaped hole in my wardrobe that is now nicely filled with soft, comfortable goodness that I literally turn to and rely on every single day.
As seen on and loved by
